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Introduction of Directors in the Promotional TV Commercial 

Introduction of Directors in the Promotional TV Commercial

In order to boost Taiwan cinema development, the 54th Asia Pacific Film Festival (APFF 2010) has invited eight Taiwan directors to shoot a first promotional TV commercial. This commercial will express the potential of Taiwan cinema through conceptual dreams and ideas.

 Tears, directed by Cheng Wen-Tang, Feature      
111min, Color, Dolby, 35mm, Dreamosa Film LTD, 2009

Born in 1958 in Yilan and graduated from the Department of Theatre Arts, Chinese Culture University, Cheng Wen-Tang accumulated rich experiences step by step from projects like documentaries, short films and feature-length films. Cheng has built up his reputation as an excellent Taiwan filmmaker and gradually gained international attention. In addition to directing films, Cheng is also a screenwriter and director for TV series and stage plays. Humanity and social issues can be found in his works. In August, 2010, he took office as the Director-general, Cultural Affairs Bureau of Yilan County. Somewhere Over The Dreamland, one of his films, won the Venice Film Festival International Critics Week Award for Best Film and was chosen the Best Taiwan Film at the Golden Horse Awards. Tears (2009) is his latest work and the first installation for his transformative-justice trilogy. “If I finish this trilogy, I would love to produce a movie about Cheng Nan-Jung,” he said.

 

One Day, directed by Hou Chi-Jan, Feature
93min, Dolby, Color, 35mm, Strawberry Time Films Co.,Ltd., 2010
Graduated from the Department of Television and Radio, National Chengchi University, Hou Chi-Jan worked as a research assistant at the "Database of Taiwan Cinema" during his college days and continuously published film reviews. Hou's works tend to be lyrical and stylish, and are often characterized by the themes of time and memory. His experimental short, Stardust 15749001, won the Grand Prix at the Taipei International Film Festival in 2003. Hou was elected as one of the members of Pushing Hands Project initiated by Ang Lee and Gang Lee, and will be one of the three directors for the movie Juliet. His proposal was also formerly nominated by Hong Kong-Asia Film Financing Forum. His feature debut One Day was selected at the 2010 Berlin International Film Festival Forum. Hou has still not forgotten some words by his teacher Cai Yan, “If you want to do something, just do it.”

Seeing Off 1949—Lung Yingtai’s Journey, directed by Huang Li-Ming, Documentary
99min, Color, DVD, Lumiere Motion Picture Corporation , Rice Film International Co. Ltd., 2010

Huang Li-Ming was born in 1956 in Taipei and graduated from the Department of Journalism, National Chengchi University. She also studied at the Department of Mass Communications, Minnesota State University. Once a lecturer at her alma mater in Taiwan, being a TV director from 1980 to 1989 at TTV, she became an independent producer in 1989 and joined Minxin production company. She started to work closely with Wang Shau-Di, and they both jointly founded Minxin Theater and Rice Film International in 1992. Besides numerous stage plays, Huang wrote, produced and directed for TV series and films. Bear Hug, a tale of a lonely child's inner world written and directed by her, was nominated at the 41st Golden Horse Award for Best Original Screenplay.

 

Real Sniper, by Cheng Wei-Hao, Short

Born on May 16, 1984, Cheng Wei-Hao graduated from the Department of Advertising & Public Relations, Fu Jen Catholic University, and acquired a master's degree in film studies from National Taiwan University of Arts. In addition to filmmaking, he also takes visual design as a career. Having watching Face/Off and The Fifth Element and mesmerized by the Hollywood sights and sounds, Cheng aspired to become a movie director when he was a junior high school student. He is good at Film Noir style as well as setting up comedic and suspense scenes. His 2008 short film Our Tricks was honored at Southern Film Festival Award for Best New Director. The suggestion he gives to filmmaking starters is “have guts and keep trying.”

 

The Police Game, directed by Lai Meng-Jie

After graduated from the Department of Visual Communication Design, Da Yeh University and the Graduate Institute of Filmmaking, Taipei National University of the Arts, Lai Meng-Jie works as a writer, director and editor for various films and documentaries. He thinks Institute of Filmmaking is like a platform where they have opportunities to truly exchange with industry professionals. His 2009 project Horror House was the winner of Taipei International Film Festival Award for Best Short Film.

 

Sleeping With Her, directed by Wen Chih-Yi, Short

Wen Chih-Yi was born in 1979 and graduated from the Department of television and radio, National Chengchi University. She studied film editing while she was still in college from Chen Bow-Wen, winner of Golden Horse Award for Best Editing, and took visual creations seriously ever since. She started working for documentary projects after graduation. Her first TV drama feature, The Taste of Nyonya Cake, had a record number of eight nominations at the Golden Bell Awards, and secured three awards for Best Miniseries, Best Leading Actress and Best Director. She won the Best Short Film award at the 46th Golden Horse Awards for her first short film Sleeping With Her.

 

Time Lapse, directed by Zoé Lin, Short

Born on August 20, 1977, Zoé Lin graduated from the Department of Radio, Television and Film, Shih Hsin University and the Graduate Institute of Filmmaking, Taipei National University of the Arts. Her 2008 project Dear Mr. X won the seventh Global Chinese University Student Film Award for Best Writing and Time Lapse (2009) was honored at the 12th Taipei Film Awards competition of the 2010 Taipei International Film Festival.

 

A Mind of My Own, by Cheng Hao-Chuan, Short

Born in 1980 in Taipei, Cheng Hao-Chuan graduated from the Department of Communication Arts, Chaoyang University of Technology. His work Look At Me won the 2007 Taipei International Film Festival Award for Best Experimental Film, and was nominated for the 29th Golden Harvest Awards. A Mind of My Own was his drama debut and was nominated for the 32nd Golden Harvest Awards.

 



 
 
 

 

 
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Planning&Executing:The 54th Asia-Pacific Film Festival Preparatory Committee

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